RETURN TO "Day 2: Email Rules"

Email Writing Workshop: Igor Writing Part 1

  • Practical
  • 17+ minutes Duration
“Nobody wants to buy a product with a boring offer.”
- Igor Kheifets

A practical session where Igor demonstrated how to write an email. He employed an interactive approach, allowing the attendees to contribute the content ideas while he did the actual writing of the email. Want to see for yourself? Hit the play button right now.

A step-by-step guide on how to craft an email

  • Igor decides to write an email on real estate investing [1.08]

  • Igor writes out the product title – “Real estate investment info product: how to make”

  • Money with real estate investing [1.12]

  • Igor writes the offer link: www.realestatecash.com (for example) [1.27]

  • Igor picks an angle and starts writing the body of the email [4.15]

  • Igor begins writing the P.S for the email [13.25]

  • Igor writes the subject lines [15.37]

Key points from the session

Here are a few takeaways from this session:
  • 1

    A qualifier is that particular line of your email where the readers feel that you’re now talking to them and start paying attention.

  • 2

    The statement “if…then” could be the difference-maker between a successful ad and a non-successful ad.

  • 3

    It’s always good to link to the offer name in your emails.

  • 4

    After writing your email, check to eliminate spam words and ensure that you only use words that are friendly to the autoresponders.

    Looking for the handout? Check out this link! 

Next Up
50:08

Subject Line Workshop

 Email Subject Lines Exercise Email File

“TRAINING HIGHLIGHTS

  • “When writing a controversial email, it’s really important not to get carried away with the rant and share why you feel this way.”
  • “Nobody wants to buy a product with a boring offer.”
  • “Picking a fight with a well-known figure helps you get attention no matter what you say in your email.”

WEBSITES MENTIONED BY IGOR