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April 20th Coaching Call

“Dennis ray is the epitome of email marketing innovation and he has come up with a step by step approach to maximizing email opt-in rates.”
- Igor Kheifets

Guest expert, Dennis Ray and Igor Kheifets discuss how to get the most out of your domain and how to choose the best autoresponder along with detailed instructions on how to format your emails for the best opt-in rates. They dive deep into how and why certain methods and tips can take your marketing to the next level. Using the given methods you will be able to build a great reputation as an email marketer.

TWO TYPES OF REPUTATION

(1) IP reputation: This is determined by the autoresponder company which is why you need to choose a good autoresponder.  Your IP address will get delivery penalties if spam emails are sent.

(2) Domain reputation: This is determined by the domain you choose. 

Tips for building an excellent reputation and generating email responses

  • Avoid being marked as spam from the recipient.

  • Strive for getting your emails opened.

  • Generate a response from your list by ending emails with P.S. asking a certain question that will force the recipient to reply.

  • Controversial info gets better responses and makes more sales; people are more likely to open the email.

  • Even if the response from the recipient is bad it is still beneficial (Without spam complaints).

  • Don’t email more than five times a day unless you segment people by activity behavior.

Email formating

  • 1

    Don’t add too many images in emails.

  • 2

    Properly format emails so they are easy to read.

  • 3

    Don’t put crazy blocks of text.

  • 4

    One-liners are king.

  • 5

    Don’t add too many links. Use specific sentences and keywords as links.

  • 6

    Use a P.S. note at the end of the email.

Next Up
1:29

April 13th Coaching Call

“TRAINING HIGHLIGHTS

  • “Choose a domain name and focus on a domain without any spam keywords. ”
  • “Think of spam emails in your niche that you usually receive and avoid those keywords.”
  • “You should avoid anything that seems shady or unprofessional in your domain name.”
  • “It is best to purchase an aged domain, avoid using a domain that isn't at least six months old. ”
  • “When you buy a domain, try to make it sound like a real company. Choose something you would name a brick and mortar store.”
  • “Keep the domain name short.”

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