RETURN TO "Day 3: Campaignfest"

Ticking Time-Bomb Campaign – Part 1

  • Theory
“When everybody is marketing offers, and you market events, you stand out in your niche.”
- Igor Kheifets

Are you dying to what makes you stand out in your niche and launch time-tested campaigns that pull in amazing figures? Watch how Igor breaks down to bits, the universal structure he uses to launch campaigns to his list plus a case study of this structure in action. You definitely do not want to miss this one.

Ticking Time-Bomb Campaign

This is the universal structure Igor uses to launch campaigns to his list. This strategy is built on 3 powerful influence schemas: the excitement of anticipation, greed, and fear of missing out

  • What is the TTBC good for?

    – Inviting people to a webinar

    – Running an affiliate promotion

    – Launching a new product

    – Running a special offer for an existing product

    – Launching a podcast

    – Selling a book

    – Launching a new coaching/consulting/service program

Ticking Time-Bomb Campaign Structure:

  • 1

    Day 1: Infotaining content #1 building up to an event.

  • 2

    Day 2: Infotaining content #2 building up to an event.

  • 3

    Day 3: Infotaining content #3 building up to an event.

  • 4

    Day 4: Big announcement – event takes place now.

  • 5

    Day 5: Focus on bonus + urgency.

  • 6

    Day 6: Focus on bonus + urgency.

  • 7

    Day 7: Mid-day – scarcity #1 special offer will expire tonight.

  • 8

    Day 7: 3 hours before midnight – scarcity #2 special offer will expire in 3 hours.

    Looking for the handout? Check out this link! 

Next Up
13:35

Genesis Sequence – Q&A Session

 Ticking Time Bomb Campaign

“TRAINING HIGHLIGHTS

  • “Offers are great but really sexy offers are valuable.”
  • “People love to be teased.”
  • “Greed is a really powerful motivator to get those sales.”
  • “Encores get you more attendees to your webinar.”

TOOLBOX & RESOURCE DOWNLOADS